About the Consultant

Norman Cantrell is a Sydney-based digital media technology executive and founder of a specialist media technology company, which he scaled and exited in 2023.

From the Sydney 2000 Games, Norman led the vision and architecture design to develop the SportLive™ sports presentation system at a time when using computers for real-time graphics and data-driven LED content in stadiums was just emerging. His team built compact transportable, robust industrial PC-based systems that delivered what had traditionally required a small broadcast truck with specialist gear, and deployed them across major events including all Melbourne 2006 Commonwealth Games venues, the 2006 Asian Games venues in Doha and every game of the 2007 Rugby World Cup in France. Running in more than 50 stadiums and venues around the world, delivering over 500 events, these multi-stadium deployments became a proving ground for scaling digital media networks—experience that flowed directly into the larger retail media and digital-out-of-home networks he began building from 2005 onward.

With three decades of experience, he has designed and delivered integrated digital display networks across Australia and New Zealand, deploying thousands of screens into major public, private spaces and leading retailers, supported by a Sydney Network Operations Centre he conceived and launched in 2018.

He has advised Australia’s largest digital out-of-home media operator, Australia and New Zealand’s largest mall operator, Australia’s largest grocery retailer, major casino groups, corporate banks and leading airports. His work spans strategy, architecture and delivery of data-driven digital screens, wayfinding and retail media networks that connect audiences, content and real-time data

His mission has always been connecting audiences to richer sensory experiences through digital audio‑visual media—delivered in context, data‑aware and tailored to the venue, the moment and the people in the environment.

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